Delegating to Success

delegatingAs your business grows, delegating tasks quickly becomes a necessity. Managing multiple clients, projects and tasks means you can no longer do it all. But when it comes time to turn responsibility over to someone else, many solopreneurs are understandably resistant. Your business is changing, and even though it’s for the better, change is still hard. This week I’m sharing a few of the tips that helped me learn to navigate the power of delegation and work more efficiently.

Know When to Delegate

Choosing the right time and circumstance in which to delegate can make transitioning to a new business structure a little easier. Remember that the person you’re shifting tasks to will need time to settle in and understand your systems. Allow the person you’re delegating to ample time to get up to speed with the intricacies of your business. And, of course, anyone who is doing something for the first time will not be as proficient. Plan how to communicate what you need as clearly as possible (screencasts are a great way to do this!), and be patient as your new assistant gets up to speed.

Let Go of Your Ego

Letting go of your ego starts with accepting that you can’t do it all. First, acknowledge all the work you’ve put into creating and nurturing your business, and take a moment to congratulate yourself on your success. Then work on accepting that your success means that while no one will do your work the same way you do, if you train them properly, the result is likely to be the same—or better! Delegating will be better for you, your health and your business. Whatever the ultimate goal is for your business, you probably can’t get there without a little outside help.

Delegating the Objective, Not the Procedure

You’ve obviously established a successful business, because you’re growing! When you bring the right person into your business, their perspective and approach can only add value and strengthen what you already have. Consider this when delegating assignments, and try to emphasize what you want to accomplish rather than how the task should be accomplished. Input from fresh eyes and different work experience may allow your business to run even more effectively.

The more you can live in your genius, the more good you can do and the more success you will have. When just starting out, you had to learn and do everything, but focusing your time and energy in a space that doesn’t drive you will eventually kill both your motivation and creativity—ultimately distracting you from doing what you do best and removing you from your genius. This insight helped me know what I should be delegating and how I should be spending my time, so I show up for my clients and my team—living my genius and helping them live theirs.

photo credit: joggi2002/


As a business owner herself, Kendra can relate to the challenges that face entrepreneurs and enjoys helping them develop programs that provide results. She has worked with numerous clients to create custom-designed programs that provide actionable, measurable information in areas such as training programs, sales materials, customer satisfaction and more. Kendra is a Certified Consultant in Product Creation, trained directly by Pam Hendrickson and Mike Koenigs – the best in the industry.