How to Write Your Business Purpose Statement

Business Purpose Statement

In my last article, I talked about what a business purpose is and why this particular statement is so valuable for your business. Now that you know you need a business purpose statement, we can work on identifying your purpose and creating your own statement. I’ve even put together a worksheet that will help you write your statement that you can download here.

As you’re going through the worksheet, keep in mind these five important qualities that every business purpose statement should have.

Your Business Purpose Statement should be:

Attainable

First, consider if your purpose is realistic. Aiming high is fine, but if your business purpose is so removed from what is achievable, you won’t be able to put the idea into practice. A business purpose statement is a working document that is meant to be referred to and used often!

Simple

Keep your purpose specific and clear. Your purpose should suggest an outcome that is easy to understand. You don’t need SAT words or flowery language, just a simple statement about the why behind your business.

Direct

Writing down and publishing your purpose statement shows that you stand behind what you say. Of course, this also means you will be accountable to others. But if you’ve been honest and direct about your motivation, you’ll have no problem staying true to your purpose!

Descriptive

“A vague disclaimer is nobody’s friend.” This is a great quote and a reminder that specific is almost always better. Your purpose will be guiding you and your business for many years to come, so the more specific you are now the more useful your statement will be!

Motivational

Everyone works harder when they know why they are doing something. No one likes having a job that feels pointless. When your purpose statement provides the “why” behind your business, it has the power to inspire you and your employees to act!

With your newly crafted purpose statement, you’ll have the assurance that you know what you want to do in your business and why you want to do it. You’re ready to move forward, and the team at C3 is here to support you every step of the way!

photo courtesy: Bigstock/d13

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