What Makes People Buy?

why do people buy?

The psychology of the marketplace is simple. When you break down consumer purchasing motivation, we buy products for one of four reasons. So before you start building your product, take a moment to answer the question: what will motivate consumers to buy your product? Today I’m breaking down the four answers to the question “what makes people buy?” starting with the easiest to target. Continue reading

Marketing vs Product: Which One Wins?

marketing vs product

I’ve been thinking a lot recently about the Dan Kennedy quote, “Spend 10% of time on product creation and 90% of time on marketing the product.” In the marketing world, there are two general lines of thinking. Some marketers believe a good product will perform well in the market regardless of strategy, while others are convinced a clever marketing strategy can overcome inherent product flaws. These two schools of thought have long been at war, but which one is right? Today I’m making the case that marketing strategy is more important than a perfect product! Continue reading

How to Build Your Marketing Strategy

marketing strategy

When you’re working on creating the product you want to sell, knowing how you’ll sell is just as important as deciding what you’re going to sell. Last week we talked about why you need to have a marketing strategy first. This week, we’ll work on how to build that strategy by asking the four questions that are crucial to a solid plan. Continue reading

Finding the Right Product for Your Ideal Customer

finding the right product

Bringing your product to market starts with understanding your ideal customer and, eventually, finding the right product. But in between those two steps is the vital step of connecting your expertise, the type of product you want to sell and customer needs. So how do you go about finding the right product for your ideal customer? Continue reading

Naming a Product the Right Way

Naming a Product

We’ve talked about how exciting choosing your product can be, but what about naming a product?

What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading

Erasing Your Fear of Selling

Erasing Your Fear of SellingYou started your business because you were passionate about your field, and you knew you could add value to the conversation. All was well until you realized that, in addition to pursuing your dream, you were going to have to sell it as well! For those who are already comfortable with selling, the transition is easy. But for those who spent their lives avoiding any kind of sales position, the fear of selling can be deep-seated. Luckily, even for those who don’t take to selling naturally, sales can be learned with a little practice. The first step, though, is erasing your fear of selling! Continue reading