The psychology of the marketplace is simple. When you break down consumer purchasing motivation, we buy products for one of four reasons. So before you start building your product, take a moment to answer the question: what will motivate consumers to buy your product? Today I’m breaking down the four answers to the question “what makes people buy?” starting with the easiest to target. Continue reading
I’ve been thinking a lot recently about the Dan Kennedy quote, “Spend 10% of time on product creation and 90% of time on marketing the product.” In the marketing world, there are two general lines of thinking. Some marketers believe a good product will perform well in the market regardless of strategy, while others are convinced a clever marketing strategy can overcome inherent product flaws. These two schools of thought have long been at war, but which one is right? Today I’m making the case that marketing strategy is more important than a perfect product! Continue reading
When you’re working on creating the product you want to sell, knowing how you’ll sell is just as important as deciding what you’re going to sell. Last week we talked about why you need to have a marketing strategy first. This week, we’ll work on how to build that strategy by asking the four questions that are crucial to a solid plan. Continue reading
Bringing your product to market starts with understanding your ideal customer and, eventually, finding the right product. But in between those two steps is the vital step of connecting your expertise, the type of product you want to sell and customer needs. So how do you go about finding the right product for your ideal customer? Continue reading
You might be surprised to hear that choosing your ideal customer can actually be more important than developing your product. Without finding customers you like to work with and providing them with what they need, regardless of how amazing your product is, you won’t be very successful. Continue reading
We’ve talked about how exciting choosing your product can be, but what about naming a product?
What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading