Creating your own brand-new, innovative product is an undeniably high-risk but potentially high-reward undertaking. Some products are an immediate success while others instantly fail miserably. Ever wonder why? Continue reading
The psychology of the marketplace is simple. When you break down consumer purchasing motivation, we buy products for one of four reasons. So before you start building your product, take a moment to answer the question: what will motivate consumers to buy your product? Today I’m breaking down the four answers to the question “what makes people buy?” starting with the easiest to target. Continue reading
What is a word of the year? The traditional New Year’s resolution has been going out of style for years, because they just don’t work. Continue reading
When you’re working on creating the product you want to sell, knowing how you’ll sell is just as important as deciding what you’re going to sell. Last week we talked about why you need to have a marketing strategy first. This week, we’ll work on how to build that strategy by asking the four questions that are crucial to a solid plan. Continue reading
Brand strategy for your company always comes before marketing strategy for a product, but did you know marketing strategy should actually be part of your product creation process? When you don’t put your marketing strategy first, you risk creating a product you don’t enjoy marketing, experiencing a chaotic launch or even investing in a product that ultimately doesn’t support your overall brand goals. Continue reading
Bringing your product to market starts with understanding your ideal customer and, eventually, finding the right product. But in between those two steps is the vital step of connecting your expertise, the type of product you want to sell and customer needs. So how do you go about finding the right product for your ideal customer? Continue reading
We’ve talked about how exciting choosing your product can be, but what about naming a product?
What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading