Brand strategy for your company always comes before marketing strategy for a product, but did you know marketing strategy should actually be part of your product creation process? When you don’t put your marketing strategy first, you risk creating a product you don’t enjoy marketing, experiencing a chaotic launch or even investing in a product that ultimately doesn’t support your overall brand goals. Continue reading
Bringing your product to market starts with understanding your ideal customer and, eventually, finding the right product. But in between those two steps is the vital step of connecting your expertise, the type of product you want to sell and customer needs. So how do you go about finding the right product for your ideal customer? Continue reading
You might be surprised to hear that choosing your ideal customer can actually be more important than developing your product. Without finding customers you like to work with and providing them with what they need, regardless of how amazing your product is, you won’t be very successful. Continue reading
Most businesses have a mission statement, and some even have vision or value statements. But despite the importance of defining a purpose for your business, few companies have developed business purpose statements. When you’re first starting your business, you may think these statements are just busy work or boilerplate items you need to stick on your website to be considered a “real” business. On the contrary, each one brings unique value to the foundation of your business, plays a specific role in how your company presents to the public and informs decisions for your business growth for years to come. Continue reading
In my last article, I talked about what a business purpose is and why this particular statement is so valuable for your business. Now that you know you need a business purpose statement, we can work on identifying your purpose and creating your own statement. I’ve even put together a worksheet that will help you write your statement that you can download here. Continue reading
We’ve talked about how exciting choosing your product can be, but what about naming a product?
What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading
You have the desire and commitment to start your own business. Knowing you want to make a change in your life is exciting. but figuring out where to start can be confusing. How do you figure out what to sell? What can you do that other people will want to buy? I’ll let you in on a secret: You do have an amazing product, you just haven’t found it yet! This week I’m sharing three simple steps to guide you through choosing your product. Continue reading