The Power of Delegation

Does single-handed success really exist? When you acknowledge that you need help, allowing others into your business realm can help you propel your business forward with a clear direction. There is no shame in recognizing and asking for assistance, in fact, it could be essential to your business. Delegating responsibilities gives you the opportunity to rest your mind and let others free up your time.

In a time when the entrepreneur is king, and the virtual workforce is growing at an amazing rate. We’ve come to realize that going it alone is not only hindering our businesses, but harming our overall lives.

Let’s do a test…

Take out a piece of paper and write down every single daily task that you do in order to grow your business. It might look something like this.

  1. Hop on Hootsuite and post new content, engagement with fellow tweeters, colleges and fans
  2. Review overnight emails and answer accordingly
  3. Resize and compress pictures for new website
  4. Write blog post
  5. Edit blog post
  6. Post blog post
  7. Monitor and respond to comments from blog post
  8. Write 15 pages of content for new product launch

Whoa, what just happened?  It’s 10pm.

Now, imagine having a team of people to delegate these tasks to, while you concentrate on the items that need to be personalized by you. While #1-7 is handled by your dedicated team, you can solely concentrate on #8 and likely finish before the sun goes down.

Delegation allows you to focus, pinpoint tasks that you love, pass off necessary tasks that are time consuming and allows for others to showcase their talents on your behalf.

Don’t limit yourself, delegate your work and reposition yourself to quickly build a strong and successful team of people that are able to meet the demands of your business.

Why People Don’t Delegate

To understand proper delegation, it’s important to know why people avoid it. Simply put, delegation requires a lot of up front dedication and effort. It may seem easier at first to do everything yourself, because after all, you know exactly what you want. However, the long run will prove that time is not always on your side.

There are two major reasons why it is a good idea to start thinking about delegation.

You have the ability to spearhead a new campaign or project, understand exactly the way you want it to be developed but have no time to complete it. How do you move forward? Consider delegating tasks that may not need much training time and move forward with the help of a team of dedicated professionals.


By meaningfully involving others in the project, you allow them to develop skills and grow confidence so the next round of goals won’t be so much work. Trusting a person with your business is hard. Delegating will help you embrace the trust you give to another and improve your leadership skills.

Delegation allows you to make the best use of your time and skills, and it helps other people in the team grow and develop to reach their full potential in the organization.

When to Delegate

When done properly, delegation is a win for everyone. However, this does not mean that everything can or should be delegated. Ask yourself these key questions to help you determine what needs your direct attention and what can be passed to a team member.

  1. Is this a task that is essential to my business and must be handled by me?
  2. Does the task provide a chance to grow and develop a skill for a team member?
  3. Is this a recurring task? Is it something that will need to be completed again in the future?
  4. Do you have enough time to delegate this task and have it completed to your satisfaction?

Of course consider the people that you are delegating to. Make sure when you do delegate, it is to someone with the proper skills to handle the task and that you have set them up with the proper training and tools for success. At first there will be a large learning curve, but once your team is on board with your vision and the right tasks are assigned to the correct skill set, your business has the opportunity to grow immensely, and you will be able to see and enjoy the progress.


As a business owner herself, Kendra can relate to the challenges that face entrepreneurs and enjoys helping them develop programs that provide results. She has worked with numerous clients to create custom-designed programs that provide actionable, measurable information in areas such as training programs, sales materials, customer satisfaction and more. Kendra is a Certified Consultant in Product Creation, trained directly by Pam Hendrickson and Mike Koenigs – the best in the industry.