Most businesses have a mission statement, and some even have vision or value statements. But despite the importance of defining a purpose for your business, few companies have developed business purpose statements. When you’re first starting your business, you may think these statements are just busy work or boilerplate items you need to stick on your website to be considered a “real” business. On the contrary, each one brings unique value to the foundation of your business, plays a specific role in how your company presents to the public and informs decisions for your business growth for years to come. Continue reading
We’ve talked about how exciting choosing your product can be, but what about naming a product?
What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading
When it comes to product pricing, it’s really hard to comprehend where to begin. My suggestion? Start with a clean slate. You may have other products that you have priced in the past, however that does not mean that this product will be easy to price or that you should keep within the same pricing structure. Here are a few tips to help you price your product confidently, while staying true to yourself. Continue reading
So, you have an idea for a product, and you think it is viable. Now what? Unless you have several thousand dollars to spend, you are going to need some capital to help bring your product through the development phases and on to fruition.
Here is Wikipedia’s definition of Crowd Funding: Crowdfunding (alternately crowd financing, equity crowdfunding, crowd equity, crowd-sourced fundraising) is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.
Of course, it’s also much more than that. Crowd funding also incorporates feedback and validation of your efforts. It allows you to tell your story and prove to the individuals involved that your product solves a need, answers a call, or simply creates a solution to a problem plaguing a group of people or area of the world. Continue reading
Just got back from an intensive training on Multicast Marketing with Mike Keonigs and Paul Colligan. Besides being completely entertained by the back and forth banter between these two – they also had some amazing content to share. You can see these two in action for yourself on their new Multicast Marketing Show.
Yesterday I returned home from a live 3 day event for product creators and it is like an adrenaline rush for me. Nothing like surrounding yourself with like minded, action oriented people to keep you inspired.
My personal highlight was MR. MULE and his Tired Ass Ranch! He owns a mule ranch and was there to look at how he can leverage his expertise and help children with connection through working with his mules. Continue reading
3 Thought Provoking Questions to Ask Yourself
When you live in your business you can start to lose sight of how your customers think. YOU know all the great reasons to buy your product and the amazing benefits of your services but are you communicating them effectively to your prospects, or are you speaking industry jargon that misses the boat?