Does Your Business Have a Purpose?

Business Purpose

Most businesses have a mission statement, and some even have vision or value statements. But despite the importance of defining a purpose for your business, few companies have developed business purpose statements. When you’re first starting your business, you may think these statements are just busy work or boilerplate items you need to stick on your website to be considered a “real” business. On the contrary, each one brings unique value to the foundation of your business, plays a specific role in how your company presents to the public and informs decisions for your business growth for years to come. Continue reading

Naming a Product the Right Way

Naming a Product

We’ve talked about how exciting choosing your product can be, but what about naming a product?

What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading

Finding the Right Pricing For Your Product

When it comes to product pricing, it’s really hard to comprehend where to begin. My suggestion? Start with a clean slate. You may have other products that you have priced in the past, however that does not mean that this product will be easy to price or that you should keep within the same pricing structure. Here are a few tips to help you price your product confidently, while staying true to yourself. Continue reading

Is Crowd Funding Right for Your Project?

So, you have an idea for a product, and you think it is viable. Now what? Unless you have several thousand dollars to spend, you are going to need some capital to help bring your product through the development phases and on to fruition.

Here is Wikipedia’s definition of Crowd FundingCrowdfunding (alternately crowd financing, equity crowdfunding, crowd equity, crowd-sourced fundraising) is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.

Of course, it’s also much more than that. Crowd funding also incorporates feedback and validation of your efforts. It allows you to tell your story and prove to the individuals involved that your product solves a need, answers a call, or simply creates a solution to a problem plaguing a group of people or area of the world. Continue reading

Do you attend Industry Events? – I’m still recovering

Yesterday I returned home from a live 3 day event for product creators and it is like an adrenaline rush for me. Nothing like surrounding yourself with like minded, action oriented people to keep you inspired.

My personal highlight was MR. MULE and his Tired Ass Ranch! He owns a mule ranch and was there to look at how he can leverage his expertise and help children with connection through working with his mules. Continue reading