I’ve been thinking a lot recently about the Dan Kennedy quote, “Spend 10% of time on product creation and 90% of time on marketing the product.” In the marketing world, there are two general lines of thinking. Some marketers believe a good product will perform well in the market regardless of strategy, while others are convinced a clever marketing strategy can overcome inherent product flaws. These two schools of thought have long been at war, but which one is right? Today I’m making the case that marketing strategy is more important than a perfect product! Continue reading
We’ve talked about how exciting choosing your product can be, but what about naming a product?
What’s in a name? A clichéd expression, but when it comes to naming a product, the answer is quite a bit. The right name can pave the way for customers to connect, remember and build loyalty with your product. So how do you go about choosing the perfect name? Continue reading
You have the desire and commitment to start your own business. Knowing you want to make a change in your life is exciting. but figuring out where to start can be confusing. How do you figure out what to sell? What can you do that other people will want to buy? I’ll let you in on a secret: You do have an amazing product, you just haven’t found it yet! This week I’m sharing three simple steps to guide you through choosing your product. Continue reading
So, you have an idea for a product, and you think it is viable. Now what? Unless you have several thousand dollars to spend, you are going to need some capital to help bring your product through the development phases and on to fruition.
Here is Wikipedia’s definition of Crowd Funding: Crowdfunding (alternately crowd financing, equity crowdfunding, crowd equity, crowd-sourced fundraising) is the collective effort of individuals who network and pool their money, usually via the Internet, to support efforts initiated by other people or organizations.
Of course, it’s also much more than that. Crowd funding also incorporates feedback and validation of your efforts. It allows you to tell your story and prove to the individuals involved that your product solves a need, answers a call, or simply creates a solution to a problem plaguing a group of people or area of the world. Continue reading
Choosing what is right for you and your business in regards to product creation take time, money and the correct marketing and branding efforts. Your product offering can be the life, or the death, of your organization, but ensuring it is a consumable and reachable product for your consumers, you can only expect these constraints to diminish over time.
Setting a budget for your product creation can, at times, be a difficult process – particularly for start-ups or those organizations with limited amounts of funding. The idea here is to watch your margins and prioritize where the funding will be placed to innovate and advance the product creation. Continue reading
Monetizing your expertise and helping people along the way is the ultimate goal of every business owner. Consistent product creation takes getting yourself into action and living in “The Now!” I am a recovering perfectionist, and from what I have found over the years, I am not alone. If you’re someone who can relate to the paralysis of perfectionism, just get started and keep my personal mantra in mind: “Daily Imperfect Action.” Continue reading